Hovis 'rolls' by MCBD

Following on from its acclaimed TV ad 'Go On Lad', MCBD has launched a new spot for British bread maker Hovis to celebrate its new range of rolls.

The new film, which adheres to the same iconic style reflecting Hovis’ 123 year heritage, aired on Friday and will run for the next month.

Filming took place last month at The Dairy in Bethnal Green, East London with a cast of 50 extras.