Hovis will run a national press and outdoor campaign tomorrow (23 April) to mark St George’s Day. The ad, which was created by JWT London, is an image of a bacon sandwich cut into quarters to resemble the St George’s flag. It was written by Tim Noble and art directed by Gem Hagan. Tal Silverman was the photographer.
Executive creative director
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.SUBSCRIBE