Hovis has released an outdoor campaign to promote its Best of Both loaf as children head back to school after the summer holidays. JWT London created the work, which comprises three posters that show a child who is angelic and neat on one side and naughty and messy on the other. The ads were designed to reflect the product, which is made with wholemeal and white flour. The work was created by Claudia Southgate and Verity Fenner, and shot by Kelvin Murray.
Executive creative director
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