'How the hell have we allowed this to happen?' Rory Sutherland on creative devaluation

Nudgestock 2021: Media agencies and tech firms have devalued creativity

by Kate Magee
 Rory Sutherland says adland needs to stop creativity being seen as “some magic fairy dust” sprinkled on after the serious thinking has taken place
Rory Sutherland says adland needs to stop creativity being seen as “some magic fairy dust” sprinkled on after the serious thinking has taken place

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