The minute-long ad uses excerpts from Stanton’s 2012 Ted Talk on "The clues to a great story" overlaid on the creative as a voiceover, while footage from amateur filmmakers through to a behind-the-scenes shot of filming 'Toy Story' character Woody are played out.
He says: "We all love stories, we’re born for them. They can’t be artificially evoked; it doesn’t always mean plot or fact. They aren’t an actual exact science, that’s what’s so special about stories – they aren’t predictable. It’s capturing a truth from your experience. It can cross the barriers of time, real and imagined, expressing values you personally feel, deep down to your core."