HP calls £15 million pan-Euro DM pitch

HP has kicked off a review of its £15 million pan-European direct marketing account.

The company is approaching network agencies with pan-European experience. The incumbent on the business is Publicis Dialog. It is repitching.

Publicis secured the £20 million ad business for HP's computers in April 1996, taking the account from Saatchi & Saatchi, and gradually added more of HP's DM business.

The review will come as a blow to Publicis Dialog, which has produced award-winning campaigns for the computer and printing company.

In 2004, it won two silver Campaign Direct Awards with its acclaimed "hype" photo gallery campaign.

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