Previously, HP worked with Brand Connection for media planning and Carat for buying. HP Foods brands include HP Sauces, Lea & Perrins sauces and the Amoy range of food products. Last year, it appointed Beattie McGuinness Bungay to its advertising account after parting company with Mustoes.
Graham White, HP Sauces' marketing director, UK & Ireland, said: "After detailed analysis we're delighted to go forward with Vizeum as our media agency partner. Its people, thinking and passion for our business are in harmony with our objectives for growth and innovation."
Last summer, Heinz bought the HP Foods business from Danone for $855 million (£470 million).