HP "Jane" by 180 LA

HP's new TV campaign positions its Sprout range of products as a way to rediscover the creativity we lose as we grow up.

The spot, created by 180LA, will run internationally, including on Sky channels in the UK. It follows a girl’s journey into adulthood, showing the responsibilities that erode her creativity until she buys an HP 3D scanner and shares it with her daughter. The ad, which features a children’s choir singing Supertramp’s The Logical Song, is the first instalment in HP’s "go make things" campaign. It was created by Zac Ryder and Adam Groves, and directed by Lance Acord through Park Pictures.