HP "Jane" by 180 LA

HP's new TV campaign positions its Sprout range of products as a way to rediscover the creativity we lose as we grow up.

The spot, created by 180LA, will run internationally, including on Sky channels in the UK. It follows a girl’s journey into adulthood, showing the responsibilities that erode her creativity until she buys an HP 3D scanner and shares it with her daughter. The ad, which features a children’s choir singing Supertramp’s The Logical Song, is the first instalment in HP’s "go make things" campaign. It was created by Zac Ryder and Adam Groves, and directed by Lance Acord through Park Pictures.

Credits

Agency
Chief Creative Officer
Creative Director/Copywriter
Creative Director/Art Director
Head of Production
Executive Producer
President/Global CEO
Account Director
Account Manager
Account Manager
Chief Strategy Officer
Head of Strategy
Planning Director
Production Company
Director, Director of Photography
Executive Producer
Executive Producer
Head of Production
Production Designer
Casting Company Director

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