H.Samuel releases animated Christmas ad

LONDON - Mr Sparkle, the owner of a magical workshop, is the animated star of the Christmas TV ad for jewellers H.Samuel.

The ad uses the character to illustrate the time and effort put into its products.

It was created by St Luke's, with the animation by The Moving Picture Company.

Jeff Jones, H.Samuel brand controller, said: ‘We found consumers were both interested in and reassured by our history and experience - from a small shop in Liverpool in 1862, we have grown to nearly 400 stores today."

The ads launch today and will run until Christmas Eve.