HSBC hires Rapier as roster agency

HSBC, the banking group, has completed its below-the-line review by appointing Rapier as the new agency on its roster.

HSBC, the banking group, has completed its below-the-line review by appointing Rapier as the new agency on its roster.

Rapier will work closely with HSBC agencies St. Luke's and Advertising Principles on the bank's campaigns.

The appointment was made by Martin Shaw, HSBC's head of advertising and direct marketing. Prior to Rapier's appointment St. Luke's handled press advertising with Advertising Principles working across other media.

St. Luke's will continue to handle the majority of press activity with Rapier working on targeted communications, including direct mail.

Before being appointed by HSBC, Rapier had a place on the Barclays roster. This relationship ended last month.



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