HSBC "legendary journey" by JWT London

HSBC has released a TV ad to highlight its sponsorship of the British & Irish Lions, as the rugby team prepares to embark on a tour of Australia.

JWT London created the spot, which features several rugby legends. The 60-second ad commemorates the Lions’ first tour of Australia 125 years ago by depicting current players as 19th-century naval officers making their first journey down under.

The campaign will be supported by an interactive online film and will run in the UK, Australia and Hong Kong. It was created by Axel Chaldecott and directed by Dom & Nic through Outsider. Media was handled by Mindshare.

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