HSBC "Local heroes" by Wunderman Thompson UK

HSBC celebrates Britain's key workers in a campaign narrated by Sandi Toksvig.

The ad puts the spotlight on real workers, from NHS staff and farmers to bus drivers, shopkeepers and HSBC employees. They include Suzanne, a waste collector who has taken on extra shifts; Visanee, a full-time carer specialising in helping patients with mental-health problems; and Lauren and Kabir, who pack boxes for delivery. The soundtrack is Chariots of Fire, the instrumental track by Vangelis for the film of the same name. 

It was created by Craig Hunt and James Humphries, and directed by Luke Nutt through Nutthouse Media. 


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