HSBC "Mind your business" by Grey London

HSBC's latest ad starring British comedian Richard Ayoade is a rallying cry for UK businesses, urging them to be open to new opportunities and connect to a wider international network.

The spot by Grey London begins on a park bench with Ayoade reading a business newspaper alongside a dog, and ends on the White Cliffs of Dover as the IT Crowd star declares that being open is good for business. It was written by Emma Thomas, art directed by Ryan Delaney and directed by Adam Gunser through Darling Films. 

Credits

Brand
Head of campaigns, HSBC UK
Senior campaigns manager, HSBC UK
Campaigns manager, HSBC UK
Head of marketing for commercial banking, HSBC UK
Marketing manager
Agency
Deputy executive creative director
Creative directors
Copywriter
Art director
Agency producers
Creative producer
Planner
Media agency
PHD
Media planners
Production company
Director
Post-production
Soundtrack composers
Audio post-production

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