HSBC Premier "Chung" by Saatchi & Saatchi London

A boy dreams of becoming a kung fu champion but an injury thwarts his plans and forces his life down a different route in a new ad from HSBC Premier.

The cinematic feel and emotional storyline bring to mind the weepy financial services and telecoms ads that are prevalent in Thailand. Saatchi & Saatchi London created the spot as part of a new campaign that encourages people to safeguard against the unpredictability of life by investing and saving. It will run, along with a separate film, in the UK, Hong Kong and the United Arab Emirates. The work was created by Alex Sattlecker and Linda Weitgasser, and directed by Jeff Labbé through Academy.

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