HSBC has released an ad campaign, created by Saatchi & Saatchi, to support its sponsorship of the Hong Kong Rugby Sevens tournament. Players take part in a hip-hop battle, while fans dance in costumes on the pitch. The spot aims to highlight the insight that Rugby Sevens is all about one-upmanship. It was written by Rob Potts, art directed by Andy Jex and directed by Bob Harlow through Somesuch & Co. A 30-second version will air on CNN from Friday (14 March), while a 60-second film will be played in the Hong Kong Stadium. It is supported by the hashtag #bringyourgame.
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