HSBC has launched an ad campaign to promote its sponsorship of the 2013 Hong Kong Sevens rugby tournament. An online film, by JWT London, takes viewers to a secret underground mint, where rugby players take part in the creation of 10,000 commemorative medallions for the event. The spot will be supported by outdoor, press and digital activity. It was created by Simon Sworn and Matt Chandler.
Global creative director on HSBC