SectorFinancial services and Banks/building societies
HSBC has released a feel-good ad celebrating the little things in life that can make a big difference.
The work promotes HSBC's digital banking tools, including Fast Balance and Touch ID.
The 60-second TV ad launched on 21 August, with the 30-second version breaking a day later.
The activity is supported by out-of-home, digital OOH and print work, which feature photos by Instagrammer Stephen McMennamy.