HSBC "Super rare" by J Walter Thompson London

HSBC has released a feel-good ad celebrating the little things in life that can make a big difference.

The work promotes HSBC's digital banking tools, including Fast Balance and Touch ID.

The 60-second TV ad launched on 21 August, with the 30-second version breaking a day later.

The activity is supported by out-of-home, digital OOH and print work, which feature photos by Instagrammer Stephen McMennamy.

Credits

Senior campaigns marketing manager, HSBC
Executive creative director
Creative directors
Agency producer
Assistant producer
Director
Director of photography
Production company producer
Production company
Edit house
Post house
MPC
Post production
Audio
Audio engineer