HSBC "Super rare" by J Walter Thompson London

HSBC has released a feel-good ad celebrating the little things in life that can make a big difference.

The work promotes HSBC's digital banking tools, including Fast Balance and Touch ID.

The 60-second TV ad launched on 21 August, with the 30-second version breaking a day later.

The activity is supported by out-of-home, digital OOH and print work, which feature photos by Instagrammer Stephen McMennamy.


Senior campaigns marketing manager, HSBC
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