HSBC "the descent" by Saatchi & Saatchi

HSBC, the official sponsor of the World Rugby Seven Series rugby tournament, has released an online film for the Hong Kong leg of the competition.

The animated ad, which was created by Blink Ink (the same company that made the similarly-styled Rugby World Cup ads for O2), shows players from various nations descending on Hong Kong with comic-book outlandishness to stake their claim to the title. The soundtrack is Beast by Chris Classic. The ad will run on social media, as well as in and around the Hong Kong stadium next week. The Hong Kong Sevens tournament takes place between 8 and 10 April.


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