HSBC "The new different" by Wunderman Thompson

Richard Ayoade finally leaves his house in a pandemic-friendly ad for HSBC.

Set to Bill Conti’s Gonna Fly Now (otherwise known as the theme song from Rocky), the ad shows a disheveled Ayoade as he asks: "Why wait for normal?"

After shaving and picking out one of his many cord jackets, the actor and comedian puts on his face mask and leaves the house, but not before declaring: "We are not an island – we are part of something far, far bigger".

The campaign launched alongside out of home and print activity. Ayoade has been the face of HSBC since 2018.