HSBC "The secret den" by JWT

Kate Winslet supplies the voiceover in a campaign for HSBC promoting the bank's voice ID technology.

The TV ad is set in New Zealand, where a young boy tries to gain access to his friends' den. The usual codes don't work and he's left outside until he receives a text telling him to use his voice to gain entry.

At last, his voice is recognised and the boy joins the rest of the gang in their secret hideaway.

Credits

HSBC UK head of marketing (RBWM)
HSBC UK head of campaigns (RBWM)
Executive creative director
Creative directors
Creatives (TV & Social)
Creatives (OOH/print/digital)
Planning director
Business director
Board account director
Senior account manager
Account manager
TV producer
Assistant TV producer
Creative producer
Director
Director of photography
Production company
Producer
Executive producer UK
Executive producer NZ
Editor
Post producer
MPC
Colourist
MPC
VFZ supervisor
MPC
Media
Social media
Retail agency
Music supervision