SectorFinancial services and Banks/building societies
Kate Winslet supplies the voiceover in a campaign for HSBC promoting the bank's voice ID technology.
The TV ad is set in New Zealand, where a young boy tries to gain access to his friends' den. The usual codes don't work and he's left outside until he receives a text telling him to use his voice to gain entry.
At last, his voice is recognised and the boy joins the rest of the gang in their secret hideaway.