HTC 'Miami bass project' by Mother

HTC has launched the next stage of its "as recommended by" campaign with a film highlighting the audio and video credentials of its new One X+ handset.

The ad, by Mother, focuses on a street party in Miami’s Little Haiti neighbourhood. A behind-the-scenes film, a documentary and digital elements are also running across selected European markets. The spot was directed by Daniel Wolfe through Somesuch & Co.