HTW wins global Rolls-Royce marketing business

LONDON - Harrison Troughton Wunderman has landed the global Rolls-Royce marketing account following a five-way pitch.

The WPP-owned agency saw off competition from WWAV Rapp Collins in a final shoot-out. The client had also seen presentations from Rapier, Carlson Marketing Group and the incumbent, Tequila Manchester.

HTW will now set to work on a global affinity marketing strategy designed to boost sales of the luxury £250,000 Phantom marque.

It also expected that the agency will be responsible for the worldwide launch of a new Rolls-Royce line that is expected to make its debut at motor shows next year.

Last year, Rolls-Royce failed to hit its self-imposed sales target of 1,000 Phantoms a year, managing to sell only 792 cars.

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