Huawei calls global media buying review

Huawei, the Chinese tech giant, has told agencies that it is reviewing its media buying arrangements on a global basis, just five months after appointing OMD in the UK.

Huawei calls global media buying review

The move will raise questions for OMD UK and Maxus, which handles media for Huawei across large parts of Europe and China. 

A Huawei spokesman said: "Huawei’s consumer business is growing very fast globally and we regularly review our agency requirements."

He played down talk of a company-wide media review, noting that different parts of the group, such as its consumer-facing devices business and telecoms infrastructure arm, have had their own arrangements previously.

A source close to Huawei added that it expects to keep working with OMD UK and Maxus. Both agencies were unavailable for comment.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content