Huawei calls global media buying review

Huawei, the Chinese tech giant, has told agencies that it is reviewing its media buying arrangements on a global basis, just five months after appointing OMD in the UK.

Huawei calls global media buying review

The move will raise questions for OMD UK and Maxus, which handles media for Huawei across large parts of Europe and China. 

A Huawei spokesman said: "Huawei’s consumer business is growing very fast globally and we regularly review our agency requirements."

He played down talk of a company-wide media review, noting that different parts of the group, such as its consumer-facing devices business and telecoms infrastructure arm, have had their own arrangements previously.

A source close to Huawei added that it expects to keep working with OMD UK and Maxus. Both agencies were unavailable for comment.