Huawei is creating a space to smash up a smartphone

Huawei, the Chinese tech company, is giving Londoners a chance to smash a smartphone with weapons including a mallet, axe or frying pan.

Huawei: it is promoting its latest model by encouraging people to smash up smartphones
Huawei: it is promoting its latest model by encouraging people to smash up smartphones

The brand is creating an ‘A Phone’ Destruction Booth in Soho to encourage visitors to ditch their handset for a Huawei P20 Pro.

The destruction will be captured in slow motion on the phone's camera, which will be shared with participants.

Huawei has based the activation on research that found that 63% of 2,000 Brits have a love/hate relationship with their phone.

There are also a further three rooms that guests will be able to walk through to learn about the phone. The experience runs in Soho on 18 July.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now