Huawei "Sonic escapes" by Pablo London

As the UK remains housebound, Huawei brings customers on "sonic escapes" across the globe.

Recorded last year using binaural technology, three audio pieces take listeners on immersive getaways to Jamaica, Mexico and Morocco. People can hear the sounds of the jungle, the sea, a busy souk in Marrakech, vibrant Tulum and so on – escaping momentarily from the chaos and uncertainty of everyday life during a pandemic. 

The work is intended to be played via Huawei’s FreeBuds Pro, which have a 360 circumference of sound for an "immersive audio experience".

The campaign launched alongside colourful outdoor ads.

In June, Huawei launched a print campaign as part of a fightback to retain its role as a provider of 5G mobile networks in the UK.


Executive creative director
Founding partner
Head of account management
Account directors
Head of production

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member