Huggies 'messmaker' by JWT New York

JWT New York has created a mess-free way of entertaining babies with a new website for Huggies.

The site,, invites mums to sit their babies at the computer to play an online game.

Hosted by a baby called Harry Hubble, the game enables babies to strike the keyboard to fling various brightly coloured messy substances on a virtual white canvas.

They can then save their creation, download it or send it to a friend.