Huib van Bockel

Marketing director

Red Bull

Van Bockel is as ebullient as the brand for which he has overseen marketing for seven years. His past year has been defined by high-octane achievements across events, stunts and content creation. This summer’s Red Bull Air Race at Ascot attracted a 52,000-strong crowd, while ‘Red Bull Revolutions in Sound’ was a cool and imaginative celebration of UK dance culture. On the night, each pod of the London Eye was taken over by a legendary nightclub, with content from all 31 pods streamed simultaneously. It trended all night on Twitter and was viewed by 1m people.