Hoopy McHula the hand puppet begins his drive to become mayor of
London next week with a campaign through Publicis.
McHula, who became the frontman for Hula Hoops last month, is featured
in a series of posters that will be fly-posted around London. There will
also be inserts in The Sun, Time Out and the Evening Standard’s Hot
A headline in one execution exclaims ’Never slung out of a party,’
evidently making an oblique reference to Ken Livingstone’s ousting from
the Labour Party for standing as an independent.
Another says ’No sleaze, just cheese’, alluding to the sleaze
allegations that had dogged the Conservatives for years, while a third
proclaims ’The others are just puppets.’
In each version, McHula is shown posing against an amateurish photograph
of the Houses of Parliament.
The campaign will run from 24 April and also includes postcards and
handouts complete with slogans.
Written by Rob Janowski and art directed by Keith Courtney, the campaign
was photographed by Eugenio Franchi. Media planning and buying is by