Hundreds of hitchhikers sent across Europe with only Red Bull as currency

Red Bull has sent over 150 teams of students on a journey across Europe with only cans of Red Bull as currency and is broadcasting their adventures each night.

Red Bull has sent students hitchhiking across Europe
Red Bull has sent students hitchhiking across Europe

The 165 teams are made up of three students each from more than 50 countries and their objective is to reach Paris.

Around 500 participants are uploading footage of their travels to a central editing suite as they go, which Red Bull is packaging into a nightly highlights programme.

The highlights packages are being presented by Martin Kemp’s son Roman Kemp, extreme sports journalist Hayley Edmonds and E4 presenter Vick Hope. 

Teams begin the adventure from one of five starting points and have only 24 cans of Red Bull each to trade.

They have to go via six checkpoints, where they will be given more cans of Red Bull to trade.

Brand: Red Bull

Agency: Telegraph Hill

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content