Hurford finds new role as a director at Streetlight Films

Sam Hurford, the Young & Rubicam creative director behind some of Ford’s most successful launches, is joining Streetlight Films as a director.

Sam Hurford, the Young & Rubicam creative director behind some of

Ford’s most successful launches, is joining Streetlight Films as a

director.



Hurford worked at Y&R for six years and produced award-winning work for

Ford, the agency’s biggest account, including the launch campaigns for

the Galaxy and Focus.



However, he was a victim of the fall-out resulting from Y&R’s merger

with Rainey Kelly Campbell Roalfe at the end of last year and left the

agency before Christmas.



He joined Streetlight this week and becomes the company’s second

director.



Streetlight was founded eight years ago by the director Paul Street,

known for the award-winning Ford Cougar and Ford Puma ads starring

Dennis Hopper and Steve McQueen.



Hurford joined Y&R in 1994 where he worked initially under the creative

director Mike Cozens. He was promoted to the board later that year.

Commenting on the move, he said: ’I’ve wanted to direct for ages. Paul

Street has done some brilliant work. To do good work yourself you have

to have good people around you.’



Before Y&R, Hurford was deputy creative director and head of art at

TBWA/Holmes Knight Ritchie, before being ousted after a year when the

agency brought in Nigel Rose.



He worked at Publicis from 1989-1992 and from there produced the

agency’s first campaign for Harp, introducing the line ’Time for a sharp

exit’.



Before joining Publicis he worked at GGT on the LWT, Holsten Export and

Holsten Pils campaigns, and before that he was at BMP DDB Needham and

Saatchi & Saatchi where he initiated the award-winning Alexon campaign.