Sam Hurford, the Young & Rubicam creative director behind some of
Ford’s most successful launches, is joining Streetlight Films as a
Hurford worked at Y&R for six years and produced award-winning work for
Ford, the agency’s biggest account, including the launch campaigns for
the Galaxy and Focus.
However, he was a victim of the fall-out resulting from Y&R’s merger
with Rainey Kelly Campbell Roalfe at the end of last year and left the
agency before Christmas.
He joined Streetlight this week and becomes the company’s second
Streetlight was founded eight years ago by the director Paul Street,
known for the award-winning Ford Cougar and Ford Puma ads starring
Dennis Hopper and Steve McQueen.
Hurford joined Y&R in 1994 where he worked initially under the creative
director Mike Cozens. He was promoted to the board later that year.
Commenting on the move, he said: ’I’ve wanted to direct for ages. Paul
Street has done some brilliant work. To do good work yourself you have
to have good people around you.’
Before Y&R, Hurford was deputy creative director and head of art at
TBWA/Holmes Knight Ritchie, before being ousted after a year when the
agency brought in Nigel Rose.
He worked at Publicis from 1989-1992 and from there produced the
agency’s first campaign for Harp, introducing the line ’Time for a sharp
Before joining Publicis he worked at GGT on the LWT, Holsten Export and
Holsten Pils campaigns, and before that he was at BMP DDB Needham and
Saatchi & Saatchi where he initiated the award-winning Alexon campaign.