Hurrell and Dawson won the brief after a competitive pitch. It will develop a £9m integrated campaign that will include traditional advertising, direct marketing and online. Look will launch on 6 February, after a sampling campaign the week before.The agency was founded last September by M&C Saatchi's Nick Hurrell and TBWA\London's Neil Dawson. Hurrell said: "Look is set to become the weekly high-street shopping bible. We are delighted to be working with IPC Media."
LONDON - IPC Media has appointed the recent start-up Hurrell and Dawson to create the launch advertising for its new women's weekly, Look.