Hurrell Moseley Dawson & Grimmer lands Ancestry.co.uk account

Hurrell Moseley Dawson & Grimmer has scooped the advertising account for the family history website, Ancestry.co.uk.

Ancestry.co.uk appoints HMDG
Ancestry.co.uk appoints HMDG

The agency landed the business following a shoot-out against VCCP and Delaney Lund Knox Warren in a process handled by the AAR.

HMDG has now been briefed to produce a campaign that will span TV, press, outdoor, and digital, which is set to break in the autumn.

Previously Ancestry.co.uk had worked with Bright, which did not re-pitch for the business.
The agency created a direct response campaign for the website, aimed at raising the public's interest in their family's history.

Prior to working with Bright, Ancestry.co.uk also used the direct marketing agency Targetbase Claydon Heeley to produce its first advertising campaign.

The decision to appoint HMDG was made by Ancestry.co.uk’s recently appointed managing director, Olivier Van Calster, who joined the company from eBay in December 2008.

Ancestry.co.uk is owned by the American-based company The Generations Network, who were recently reported to be in talks to buy the ITV-owned social networking site and former client of HMDG, Friends Reunited, currently valued at £40million.