Hutton asked to join disabled ad lobby

Nic Hutton, Ogilvy & Mather’s wheelchair-bound art director, is being asked to take a leading part in the campaign to get more disabled people into ads.

Nic Hutton, Ogilvy & Mather’s wheelchair-bound art director, is

being asked to take a leading part in the campaign to get more disabled

people into ads.



The Leonard Cheshire Foundation, which is behind the initiative, wants

him to join a steering committee of agency representatives and

advertisers to set plans in motion.



So far, five agencies and 10 advertisers have declared an interest in

membership of the committee, which will have its first meeting shortly,

before the campaign’s official launch in May.



Last month, Campaign featured the story of how Hutton, 34, an

award-winning creative paralysed from the neck down in a rugby accident

five years ago, has fought against overwhelming odds to return to

work.



Jeremy Hughes, the foundation’s public affairs manager, said: ’If

anybody can help us identify what needs to be done, it must be Nic.’



Hutton said: ’It sounds a very interesting project.’



The hope is that Hutton will join a panel of judges for a nationwide

competition for disabled people. Winners will receive training to enable

them to undertake commercials work.



The competition will be part of a campaign called VisABLE which is

trying to persuade companies to use more disabled people in ads and to

make advertisers more conscious of the disabled, who account for 10 per

cent of the UK population.



Campaigners say they already have promises from one advertiser to

feature disabled people in a forthcoming TV campaign, while another says

it is committed to using them in ads on a regular basis.



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