Hytner quits Sky for Channel 5 job

Channel 5 has poached Sky TV’s high-profile marketing director, Jim Hytner, to be its new marketing chief, following the departure of David Brook to Channel 4.

Hytner, the latest in a series of senior defections from Sky, is set to

join Channel 5 next April as part of the fledgling TV channel’s

four-strong management team.

He will work closely with Channel 5’s sales director, Nick Milligan, the

programme director, Dawn Airey, and its chief executive, David Elstein,

and will take a seat on the Channel 5 board.

As director of marketing and communications, Hytner will be responsible

for shaping the channel’s marketing in its important post-launch phase

and his remit will embrace the channel’s branding strategy, helping to

increase its share of viewing and driving penetration of the channel in

UK homes.

Hytner, who joined Sky four years ago, said his new role would broaden

his experience. ’I’m also very excited at the prospect of working with

the team down there,’ he added. ’They’re really enthusiastic and

focused; there’s a real team spirit.’

Hytner will inherit Channel 5’s Team 5 group of suppliers - including

Mother, TMD Carat and Michaelides & Bednash - and is unlikely to change

the line-up in the medium term.

’David Brook and his team have done a great job to establish Channel 5

as a renowned brand,’ Hytner said.

He joins Channel 5 as audiences for the channel continue to creep


The channel now takes almost 6 per cent of all adult viewing (BARB),

compared with 4.7 per cent shortly after it launched in March. Over the

same period, ITV’s share of all adults has fallen from 64 per cent to

just under 60 per cent.

News of Hytner’s appointment comes a week after Sky tried to poach Dawn

Airey for a senior programming role.

At least three more key Sky executives are understood to be considering

their positions as the company undergoes a senior management reshuffle

with Mark Booth and Elisabeth Murdoch taking over from the former chief

executive, Sam Chisholm, and his deputy, David Chance.

Sky is now expected to replace Hytner in the marketing role with an

external appointment early in the new year.

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