Hyundai "Boxes" by Innocean Worldwide UK

If you were to "click and buy" a car online, how would you expect it to be delivered? In a huge cardboard box, of course.

In the ad for Hyundai's Click To Buy service, excited shoppers all over the UK sign for their oversized delivery boxes.

The packages are parked like cars outside flats and houses, waiting for their new owners to rip them open.

The work follows last year's "Car wash" film – part of the multimillion pound integrated "Rally tested" campaign, which ran across print, digital and social.


Marketing director, Hyundai
Head of brand & communications, Hyundai
Production company
Creative directors
Planning director
Executive producer
Post production
Agency producer
Casting director