The creative sees the cars morphing into liquid metal, then back to car with a voiceover that begins "quality flows through every surface of a Hyundai". The production uses a sequence of shots showing cars being formed from slow flowing metallic liquid. The shoot involved a Phantom HD high speed camera, the first time this prototype camera has been used in a European TV commercial. The campaign will be interactive, and backed up by national press. It was written and art directed by VCCP creative director Rooney Carruthers and copywriter Paul Kemp.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member