Hyundai uses tyre tracks to send giant message to astronaut in space

Car brand Hyundai has broken a Guinness World Record by using 11 cars to deliver a message from a daughter to her father in space.

Hyundai: car brand broke Guinness Book of World Records with giant message sent to space
Hyundai: car brand broke Guinness Book of World Records with giant message sent to space

It used 11 of its Genesis models to create a giant tyre track image in a desert, big enough to be seen and photographed by a working astronaut.

The message, "Stephanie loves you" was written on paper by Stephanie and then super-imposed onto the landscape by stunt drivers exactly by using GPS technology.

The video, uploaded last week, has already racked up over 17m views. 

Brand: Hyundai

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content