1980s style bible i-D is celebrating its 20th birthday this autumn
with three themed celebratory issues.
The August, September and October issues will carry around 100
additional pages of advertising.
New advertisers include fashion and luxury brands such as Cartier,
Armani, Marc Jacobs, Max Mara and Custo.
Fashion house Reiss has placed ads for its women’s range - a first in
Dolce & Gabbana and Gucci are advertising their main fashion lines for
the first time.
International skatewear brands Etnies and Gravis are also new to the
The theme of the August issue is ’talent’. Famous i-D contributors from
the last two decades, including Paul Smith, will be naming talented
individuals whom they expect will make an impact over the next 20
Fiorucci is taking a 14-page section to advertise its autumn range.
The September issue has the theme of ’originality’ and will carry a
16-page advertorial for Moschino, which is solus to i-D in the UK.
Budweiser will sponsor a 32-page feature covering the history and
importance of T-shirts in fashion.
The October issue, themed ’self’, asks big names in the fashion industry
to provide revealing self portraits.
The i-D ad team is led by ad manager Andrew Creighton who specialises in
fashion. Deputy advertisement manager Charlotte Robinson sells
streetwear and sales executive Lisa Collins sells music and other
The distribution of the autumn issues will be increased, with August
fixed at 70,000.
i-D claims to sell 54,000 copies worldwide with 34,000 in the UK.
However, its sales are unaudited. To increase sales, outlets are being
sought in music and fashion stores.