What I do in data - Victoria Thornton, data technician, GB Group's DataIntegrity division

How did you get into this job?

Looking back it was a natural transition after I decided not to pursue a career as a microbiologist! Both worlds demand a thorough approach, a lust for interrogation and an analytical mind - all in a very structured environment.

After my microbiology degree I went straight into an information systems post-graduate course to develop my skills.

GB Group is one of the UK's most established customer data specialists, so I was ecstatic to get this role. I now work with companies like WHSmith and Scottish Power, a number of government agencies and national charities like The Salvation Army.

So what do you actually do?

I clean, append and suppress customer data from hundreds of companies in wide-ranging sectors, including the retail, financial services, utilities, travel, leisure and telecoms industries.

I also work with government agencies and national charities to ensure their data is up-to-date and accurate and can be used for the job in hand.

What's a typical day for you?

To be honest it's very different each day - there's no set formula, which is why I like my role so much.

One day I'll be assessing the quality of data contained within a customer database. I'll then match the database against GB Group's cleansing and suppression data and enhance them against our data sets. All this data is contained within the company's National Register database.

What's your advice to fellow technicians?

Be completely aware of the importance of your role as a data champion - and be convinced of the integral value of accurate, shared data to the companies and organisations you work with. Your work helps them get the most out of their relationships with customers.

Accurate and up-to-date customer data is essential for companies with databases. By consolidating and analysing customer data, companies can make strategic and informed decisions on the business as a whole. It really is the fuel for successful businesses and the basis for any profitable customer relationship.