I-RECALL: Dotcom weekly awareness survey

Rank Site            Agency/Media                         Adspend Aware-

                                                          Jun-Aug   ness

                                                           pounds    (%)

1    BT Internet     AMV BBDO/Zenith Media              1,218,000     69

2    AOL             MWO/BBJ                            3,127,000     64

3    Yahoo!          HHCL & Partners/Optimedia            697,000     63

4    Freeserve       M&C Saatchi/Walker Media           1,481,000     54

5    Amazon          HHCL & Partners/Total Media        1,863,000     53

6    Ryanair.com     In-house                              89,000     38

7=   Monster.com     Saatchi & Saatchi/Zenith Media       770,000     37

7=   AA.com          ehsrealtime/Manning Gottleib       2,309,000     37

7=   Jungle.com      Publicis/Optimedia                   140,000     37

10   Ask Jeeves      Euro RSCG/Media Planning           1,517,000     35

11=  Jamjar          MWO/MediaCom TMB                   3,085,000     33

11=  Learn.co.uk     In-house                                 n/s     33

13   e4.com          Cake/OMD/Michaelides & Bednash           n/s     28

14   Virgin Wines    TBWA/Manning Gottleib Media          118,000     26

15   BOL             M&C Saatchi/Walker Media             123,000     22

16   Ladbrokes       Banks Hoggins/Mansfield Lang          27,000     20

17   Confetti        Mustoe Merriman/Zenith Media         156,000      9

18=  Workthing       WCRS/Walker Media                        n/s      8

18=  Travelocity     The Richards Group/Just Media         14,000      8

20   Worldpop        Universal McCann                      56,000      7

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 20-21 January based on a representative sample of

around 1,000 adults. The companies included in the Phonebus are a

combination of those that have achieved high awareness scores in

previous weeks and those launching new, high-profile ad campaigns.





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