I-RECALL: Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Dec-Feb ness

pounds (%)

1 AOL MWO/BBJ 10,313,900 67

2 BTinternet AMV BBDO/Zenith Media 534,230 66

3 Freeserve M&C Saatchi/Walker Media 154,680 52

4 Yell.com Partners BDDH/New PHD n/s 49

5 Barclays Online Leagas Delaney/MediaVest 143,770 41

6 Thomascook.com TBWA/Booth Lockett Makin 150,400 39

7 Monster.com Saatchi & Saatchi/Zenith Media n/s 36

8= Lineone AMV BBDO/Zenith Media 895,530 18

8= Go-fly.com HHCL & Partners/Optimedia 1,796,310 18

10= Expedia Euro RSCG/Media Planning 591,660 12

10= Bluesquare Direct (in-house)/Direct 88,170 12

(in-house)

12 Workthing.com WCRS/Walker Media 998,980 11

13 Guardian Unlimited Partners BDDH/New PHD 5,090 10

14 Jamba Fielding Gibson/Carat n/s 9

15 Travelocity St Luke's/Universal McCann 1,287,600 7

16 Digimask EBP/Optimedia 1,910 6

17 Selftrade Miles Calcraft/Initiative Media 438,540 5

18= iii BV Group/Clotman Media 199,230 4

18= Paddypower BBH/Starcom Motive n/s 4

20 Maporama In-house/Business Wings 13,190 1

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 14-15 April based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores in

previous weeks and those launching new, high-profile ad campaigns.



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