I-RECALL: Dotcom Weekly Awareness Survey

Rank Site Agency/Media Adspend Aware-

July-September ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 80

2 BT AMV BBDO/Zenith Media 2,646,000 79

3= First Direct WCRS/PHD 170,000 62

3= Freeserve M&C Saatchi/Walker Media 977,000 62

5= Cahoot Euro RSCG/Carat 940,000 56

5= Learn Direct DFGW/MediaCom 798,000 56

7 Lycos Leagas Delaney/BBJ 547,000 47

8 Amazon HHCL & Partners/Total Media 267,000 43

9 HMV BDS Beechwood/OMD UK 1,317,000 39

10 Jamjar MWO/MediaCom 1,905,000 36

11 The Daily JWT/MindShare 480,000 35

Telegraph

12 Genie AMV BBDO/Zenith Media 220,000 27

13 Smile Farm Comms/TCS Media North 210,000 23

14 Expedia Euro RSCG/MPG 160,000 13

15 Totaljobs CDP/CDP Media 145,000 12

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 12-13 January based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores for their

offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.



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