I liked Glamour and so had high hopes for the online version. It
wasn't disappointing - it does build well from the magazine format and
it's easy to use with no tedious log-in procedure.
Although it borrows most material from the mag, it provides enough
extras to be worth the visit.
The glamour-hungry Glamour reader is provided with excellent daily
celebrity gossip and beauty and fashion tips. Not the newest of concepts
with most glossy monthlies providing a similar service, but
glamourmagazine.co.uk seems to go that one step further - this is
serious 'itness'. Each link speaks to the discerning princess.
You can find out what you should be buying for the new season and where
to buy it, and not just shown a picture of what Posh and Stella are
wearing to the Ivy - again.
There are forums for discussion, allowing users to exchange beauty and
fashion tips and discuss issues raised in the articles. I responded to
the invite to 'Ask Natalie', but I received a polite response telling me
she was very busy.
I was a bit disappointed by the shopping area, hoping to see and buy the
must-have item of the day. Instead I was directed to the Conde Naste
site which I frankly couldn't be bothered with as it required
registration. I was tempted by Glamour Under the Hammer, but luckily the
Patrick Cox shoes were too small.
There weren't that many advertisers - I only saw French Connection, BT
and Imperial Leather. Not as glamorous as all that.
I liked Glamour more after doing the quiz. It told me I was a Gwyneth
Paltrow. Of course I answered honestly ...
Owner Conde Nast
Site positioning Online version of the Glamour magazine launch
Launched 8 March 2001