The Xbox is a next-generation home-gaming console that is being developed by Microsoft, which is said to be spending dollars 500 million on marketing the product. It is is due to be released in autumn this year.
As you will probably gather by the time you finish reading this, I don't play games of any variety, arcade, console or online. Therefore, I am either ideally placed to be honest, or badly miscast here. On the whole, I decided that if the Xbox site represents - as it says on every page - 'the future of gaming', then my best playing years are already behind me.
The site is serviceable; I loved the top-level navigation and it gives all the introductory and background information you could possibly require to become acquainted with the hardware. And that's your lot. No inspiration, no motivation, no desire, no call to action, no relationship building and no hint of purchase possibilities. Furthermore, it responded dreadfully on my fast connection (but I'm sure hardcore gamers are patient people).
I cannot for the life of me work out who would visit the site twice and I'm sure that unofficial sites must be where the target market actually spends its time. This represents a big opportunity missed.
Hardcore gamers are going to buy an Xbox anyway. Microsoft is clearly counting on it. This site does little to encourage those of us who are not committed that we should be. The press and the industry in general may well find this a useful resource for reviews and news releases. Finally, it is the most lime green site I have ever reviewed, which is nice.
Site positioning Information and branding to accompany the launch of the console
Launched March 2000
Developed by Microsoft.