I-RECALL: Web Watch: Lifestyle sites

Maxim's online traffic figures have been surpassed, according to

this month's chart, by Handbag.com and Gay.com. In February's lifestyle

chart, Gay.com was number eight and the portal enjoyed a massive surge

in its traffic from 2.5 to 6.3 million. BeMe.com fell from seventh to

tenth place, and GQ.com got knocked out of the chart altogether. FHM

retains the number one spot and is up from 14.7 million hits. Vavo moves

from third to second, up from 7.2 million hits.



Rank Site Address Latest monthly

page impressions

(millions)

1 FHM fhm.co.uk 28.2

2 Vavo vavo.com 12.7

3 Uploaded uploaded.com 7.2

4 Gay.com gay.com 6.3

5 Handbag handbag.com 4.9

6 Maxim maxim-magazine.co.uk 4.4

7 Vogue.com vogue.com 3.0

8 StudentUK studentuk.com 2.5

9 Rainbow Network rainbownetwork.com 2.4

10 BeMe.com beme.com 2.0

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.intellagencia.co.uk.

Tel: (020) 7505 8458. For a free listing in the New Media section of

BRAD, call (020) 7505 8254.



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