Maxim's online traffic figures have been surpassed, according to
this month's chart, by Handbag.com and Gay.com. In February's lifestyle
chart, Gay.com was number eight and the portal enjoyed a massive surge
in its traffic from 2.5 to 6.3 million. BeMe.com fell from seventh to
tenth place, and GQ.com got knocked out of the chart altogether. FHM
retains the number one spot and is up from 14.7 million hits. Vavo moves
from third to second, up from 7.2 million hits.
Rank Site Address Latest monthly
1 FHM fhm.co.uk 28.2
2 Vavo vavo.com 12.7
3 Uploaded uploaded.com 7.2
4 Gay.com gay.com 6.3
5 Handbag handbag.com 4.9
6 Maxim maxim-magazine.co.uk 4.4
7 Vogue.com vogue.com 3.0
8 StudentUK studentuk.com 2.5
9 Rainbow Network rainbownetwork.com 2.4
10 BeMe.com beme.com 2.0
These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.co.uk.
Tel: (020) 7505 8458. For a free listing in the New Media section of
BRAD, call (020) 7505 8254.