i "See every angle" by Atomic

The i newspaper's new brand campaign launches today with the first in a series of full-page topical ads.

The ad features England football manager Gareth Southgate ahead of the team's World Cup match against Belgium this evening. A new ad will follow every two weeks for the next three months, featuring whoever is at the centre of the news agenda.

The newspaper, which last year launched a weekend edition, is highlighting their impartiality and increased depth of coverage with the new brand line "See every angle".

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