'I like my sheep in a Madras' and other one-word answers with BBH's Neil Munn

Bartle Bogle Hegarty London's new chief executive Neil Munn gives his views on the 'Black sheep' agency, how he'll balance the demands of his new duel role, and its founders.

Neil Munn
Neil Munn

Neil Munn, the global chief executive of Bartle Bogle Hegarty, has just been handed additional responsibility for running its London office following the resignation of long-standing chief executive Ben Fennell.

Munn, a former Unilever marketer responsible for the "Lynx Effect" campaign, has also previously ran Zag – BBH’s IP division, which was pioneering in creating and manufacturing its own branded products to sell to retailers and consumers.

Campaign caught up with Munn to learn of his views on BBH’s creative output, it’s brand positioning and which of the founders of the ‘black sheep’ agency is his favourite. 

The future of creativity is…? Expanding

The one word of advice you’d give your younger self: Ask

What drives you on: People

IP creator or brand custodian? Portfolio

Lamb or Mutton? Madras

"React", "Clowns" or "Snow"? Clowns

Your food love story? Cupcakes

Aerosol or ball? LYNX

Your favourite bit of tech: Radio

What does BBH mean to you in one word? Blacksheep

Bartle, Bogle or Hegarty? Fifth (amendment)

UK or Global? And