Previously Ian had spent 3 years as SVP UK at Specific Media, where in taking his first full leap into the digital world he took the business to the top position seven times consecutively in the IPA’s bi-annual Digital Media Owner survey.
A former life in TV media saw Ian in roles that included Sales Director at Turner Entertainment, Managing Partner at MindShare, where he ran the TV planning and buying for Kellogg’s Nike and "3", and Account Director at ITV sales house TSMS.