Haworth will lead a team of 17 industry jurors including Partners Andrews Aldridge's Steve Aldridge, Proximity's Chris Thomas, OgilvyOne's Rory Sutherland, Rapier's John Townshend, MediaCom Direct's David Kyffin, Freeserve's Keith Hawkins and O2's Suzy Moore.
The Direct Awards aim to recognise and promote the role creative ideas play in effective direct communications and highlight advances made in the industry's creative standards over the past few years.
The awards now embrace categories based on product types such as automotive, financial and retail to reflect the way that direct campaigns are conceived.
The closing date for entries for this year's awards is 23 April and the judging will take place across two days at the end of May. The awards themselves will be held in London on 5 July.
For further details, or an entry kit, contact Bridget Drummond on (020) 8267 4090 or via e-mail on firstname.lastname@example.org.